Enter your ad spend and revenue to instantly calculate your return on ad spend, profit, and whether your campaign is performing.
ROAS, or Return on Ad Spend, measures how much revenue your business earns for every dollar spent on advertising. It's one of the most direct ways to judge whether a paid campaign is actually profitable, and it's used across Google Ads, Meta Ads, TikTok Ads, and every other paid channel.
Unlike ROI, which factors in total investment cost, ROAS focuses purely on the relationship between ad spend and the revenue it directly generated — making it the go-to metric for day-to-day campaign optimization.
Example: $22,000 in revenue ÷ $5,000 in ad spend = 4.4:1 ROAS, meaning every $1 spent returned $4.40 in revenue.
It depends on your margins, but 4:1 (400%) is a commonly cited healthy benchmark for e-commerce. Lower-margin businesses may need a higher ROAS to be profitable, while high-margin or subscription businesses can be profitable at a lower ROAS.
No. ROAS compares revenue to ad spend only. ROI compares net profit to total investment, including product cost, overhead, and other expenses — so ROI gives a fuller profitability picture.
No. The calculation runs entirely in your browser. Nothing you enter is sent to or saved on our servers.
Yes. The ROAS formula is identical across ad platforms — just enter the spend and revenue figures from whichever platform or reporting tool you're using.
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