Enter your total clicks and impressions to instantly calculate your click-through rate and see how it compares to typical benchmarks.
Click-Through Rate (CTR) is the percentage of people who saw your ad, email, or search listing and actually clicked on it. It's calculated as clicks divided by impressions, and it's one of the earliest signals of whether your messaging is relevant to the audience seeing it.
CTR benchmarks vary significantly by channel — search ads, display ads, social ads, and email each have very different "normal" ranges, so it's most useful when compared against your own historical performance or channel-specific averages.
Example: 480 clicks from 24,000 impressions gives a 2.0% CTR.
It depends heavily on channel: Google Search ads often average 3–6%, display ads are typically under 1%, and email CTR often falls between 2–5%. Compare against your own channel and industry averages for the most accurate read.
Not always. A high CTR with a low conversion rate can indicate misleading ad copy attracting the wrong audience. Always view CTR alongside conversion metrics.
CTR measures how many people clicked an ad or link. Conversion rate measures how many of those clickers went on to complete a desired action, like a purchase or sign-up.
Yes. The formula is identical — just enter total email clicks and total emails delivered (or opened, depending on which CTR variant you're tracking).
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