Nayan Fulmali – Digital Marketing Manager & Performance Marketing Expert

Hi, I'm Nayan Fulmali, a Digital Marketing Manager and Performance Marketing Expert from West Bengal, India.

I currently work as a Digital Marketing Manager at BrandBajade, where I work on digital marketing campaigns, performance marketing strategies, paid advertising, lead generation, campaign optimization, and online growth for businesses across different industries.

My journey in digital marketing started in 2019. Since then, I have gained hands-on experience in Meta Ads, Google Ads, LinkedIn Ads, SEO, Local SEO, WordPress, website development, content marketing, analytics, lead generation, and website monetization.

My experience comes from both professional client work and my own digital projects. I have managed paid advertising campaigns, generated millions of organic Google Search impressions, built and monetized websites, worked on business websites, and built an educational YouTube community of more than 14,000 subscribers.

Today, my main focus is performance marketing—using data, advertising, audience targeting, tracking, testing, and continuous optimization to help businesses achieve measurable growth.

My Digital Marketing Journey

I started exploring digital marketing in 2019.

My journey didn't begin with only courses or certifications. A large part of my learning came from actually doing the work.

I started experimenting with websites, blogging, SEO, WordPress, content creation, and online monetization.

While working on my own projects, I learned how Google Search works, how content can generate organic traffic, how websites can be monetized, and how digital platforms can be used to build an audience.

Over time, I expanded my skills into paid advertising and performance marketing.

I started working with Meta Ads, Google Ads, and later LinkedIn Ads, managing campaigns for different types of businesses and objectives.

This combination of organic marketing, paid advertising, website development, content creation, and analytics has helped me understand digital marketing as a complete system rather than a collection of separate tools.

My Current Role as a Digital Marketing Manager

I currently work as a Digital Marketing Manager at BrandBajade, a creative advertising agency.

My work involves managing and supporting digital marketing activities for different brands and businesses.

Depending on the project, my responsibilities include:

• Digital Marketing Strategy
• Performance Marketing
• Meta Ads
• Google Ads
• LinkedIn Ads
• Lead Generation
• Campaign Planning
• Audience Research & Targeting
• Campaign Monitoring
• Performance Analysis
• Campaign Optimization
• Conversion Tracking
• Marketing Reporting

Working with different businesses has taught me that there is no single marketing strategy that works for everyone.

A strategy that works for a local business may not work for a B2B company. Similarly, a campaign designed for brand awareness needs a different approach from a campaign designed to generate qualified leads.

That's why I prefer to understand the business, audience, objective, and customer journey before deciding how a campaign should be executed.

Performance Marketing

Performance marketing is currently one of my main professional focuses.

For me, performance marketing isn't simply about running advertisements. It is about understanding what happens to the money being spent.

I look at questions such as:

• Who is seeing the advertisement?
• Are they the right audience?
• Are people engaging with the message?
• How much are we paying for clicks or leads?
• What happens after someone visits the website or landing page?
• Is the campaign helping achieve the actual business objective?

My approach generally follows a simple process:

Research → Strategy → Campaign Setup → Tracking → Testing → Analysis → Optimization

The goal is to make marketing decisions based on data rather than assumptions.

Meta Ads Experience

I have hands-on experience managing advertising campaigns across Facebook and Instagram through Meta Ads.

My Meta Ads work includes different campaign objectives such as:

• Lead Generation
• Brand Awareness
• Website Traffic
• Engagement
• Messages
• Audience Building
• Business Promotion
• Remarketing

I have worked with Meta advertising campaigns across multiple businesses and industries.

Some individual campaigns have reached audiences at a significant scale. For example, one recorded awareness campaign generated more than 5.47 million reach and approximately 6.55 million impressions.

However, I don't judge campaign success only by reach or impressions.

Depending on the objective, I analyze metrics such as CTR, CPC, CPM, leads, CPL, conversions, engagement, and overall campaign efficiency.

The right metric depends on what the business actually wants to achieve.

Google Ads Experience

I also have hands-on experience with Google Ads, particularly for businesses looking to reach people who are actively searching for relevant products or services.

My Google Ads work includes areas such as:

• Campaign Planning
• Keyword Research
• Search Campaigns
• Ad Copy
• Location Targeting
• Audience Targeting
• Conversion Tracking
• CTR Analysis
• CPC Analysis
• Campaign Optimization

One recorded Google Ads campaign I worked on generated more than 32,000 impressions and 1,400+ link clicks.

Google Ads can be powerful because it allows businesses to reach potential customers when they already have search intent.

My focus is therefore not simply getting more clicks, but trying to attract relevant clicks that have a better chance of turning into meaningful business actions.

LinkedIn Ads Experience

I also work with LinkedIn Ads, especially for campaigns where professional audience targeting is important.

LinkedIn provides targeting options based on professional characteristics, making it useful for certain B2B, premium, corporate, and high-value audience campaigns.

My LinkedIn advertising experience includes campaign planning, professional audience targeting, performance monitoring, and optimization.

One recorded LinkedIn campaign I worked on generated more than:

• 66,000+ Reach
• 75,000+ Impressions
• 850+ Clicks

Because LinkedIn advertising can have a higher cost compared with some other platforms, audience selection, messaging, offer quality, and campaign structure become especially important.

My SEO Experience

SEO played a major role in the early part of my digital marketing journey and continues to be part of my overall skill set.

I learned SEO by working on real websites.

My SEO experience includes:

• Keyword Research
• On-Page SEO
• Content Optimization
• Search Intent
• Website Structure
• Internal Linking
• Technical SEO Basics
• Google Search Console
• Local SEO
• Organic Traffic Growth

One of my own website projects became one of my biggest practical SEO learning experiences.

According to historical Google Search Console data, the website recorded approximately:

• 3.73 Million Organic Google Search Clicks
• 39.3 Million Google Search Impressions
• 9.5% Average CTR
• 8.4 Average Search Position

These results were recorded during a 16-month reporting period.

This experience taught me that SEO is not simply about ranking a keyword. It involves understanding what people search for, creating useful content around that demand, improving the website, monitoring search performance, and continuously learning from data.

Growing NayanFulmali.com

NayanFulmali.com is my personal website and professional platform.

I use it to showcase my work, share digital marketing knowledge, experiment with SEO, publish content, and build my personal brand.

During one recorded three-month period, Google Search Console showed approximately:

• 3.11K Organic Clicks
• 76K Search Impressions
• 4.1% Average CTR
• 14.4 Average Position

I continue to work on the website and improve its content, search visibility, user experience, and overall value.

Website Monetization & Google AdSense

My experience with websites goes beyond SEO and traffic generation.

I have also worked on website monetization through Google AdSense.

Building websites that generate organic traffic taught me how traffic can eventually be converted into an online revenue stream.

In one documented 90-day period, one of my web properties generated approximately:

$1,407+ in Google AdSense Earnings

During the same recorded period, the property generated approximately 819K ad impressions.

Another historical reporting period also showed a recorded month with more than $500 in estimated AdSense earnings.

This experience allowed me to understand the complete process of building and monetizing a content-driven website:

Keyword Research → Content Creation → SEO → Organic Traffic → User Experience → Monetization

It also changed the way I look at website traffic. Getting traffic is useful, but understanding what that traffic does and how it creates value is even more important.

WordPress & Website Development

Alongside digital marketing, I have also worked on WordPress website projects for different businesses.

My website experience covers industries such as:

• Healthcare & Clinical Research
• Architecture
• Finance
• Hospitality
• Restaurants
• Creative Services
• Professional Services
• Local Businesses

Selected Website Projects

Accede Clinicals
Clinical research and healthcare-related website.

The Line Force
Creative and custom artwork website.

Roy Architects
Architecture-related business website.

Hotel Soft Petal
Hospitality and hotel website.

Rasonatripti
Restaurant and food-related website.

I have also worked on other finance, creative, service-business, and local-business web projects.

When working on websites, I try to think beyond design. A business website should also consider mobile responsiveness, user experience, SEO structure, page speed, calls-to-action, lead generation, and conversions.

A website shouldn't exist only to look good. It should have a clear purpose.

Content Creator & YouTuber

Apart from my professional marketing work, I am also a content creator.

I run the Nayan Fulmali YouTube channel, where I create educational content around topics such as:

• Digital Marketing
• Blogging
• WordPress
• Websites
• Online Earning
• Digital Tools
• SEO
• Online Growth

The channel has built a community of more than 14,000+ YouTube subscribers with more than 100 published videos.

Creating YouTube content has helped me develop another important skill: explaining complicated digital topics in a simple and practical way.

I want my content to help people actually understand and use digital tools rather than simply know the terminology.

Building SuccessCircle.in

I'm also working on a new educational initiative called SuccessCircle.in.

The goal behind SuccessCircle is simple:

Make practical digital marketing education available for free.

The platform is being developed mainly for beginners who want to understand digital marketing but don't know where to start.

I plan to cover practical topics such as:

• Digital Marketing Fundamentals
• Meta Ads
• Google Ads
• SEO
• WordPress
• Blogging
• Content Marketing
• Marketing Tools
• Website Growth
• Online Business

There is already a huge amount of digital marketing information available online. But too much information can create another problem—confusion.

Through SuccessCircle.in, I want to organize practical knowledge in a simpler way so beginners can understand what to learn and how to apply it.

Industries I Have Worked With

My digital marketing and website experience has exposed me to businesses across different industries.

• Education
• Healthcare
• Finance
• Architecture
• Hospitality
• Restaurants
• Travel
• Creative Services
• Professional Services
• Local Businesses
• Consumer Brands
• Service-Based Businesses

Working across different industries has helped me understand that customer behaviour, marketing channels, campaign costs, and conversion journeys can vary significantly from one business to another.

Digital Marketing Tools & Platforms I Work With

Depending on project requirements, I work with different advertising, analytics, SEO, website, and tracking platforms.

Advertising Platforms

• Meta Ads Manager
• Google Ads
• LinkedIn Campaign Manager

Analytics & Tracking

• Google Analytics
• Google Search Console
• Google Tag Manager
• Meta Pixel

Website & SEO

• WordPress
• Elementor
• SEO Plugins
• Keyword Research Tools

Other Marketing Tools

I also work with different reporting, automation, analytics, and marketing tools depending on the needs of each project.

I don't believe that knowing hundreds of tools makes someone a better marketer.

Tools change. The important part is understanding marketing fundamentals, customer behaviour, data, and business objectives.

Certifications & Continuous Learning

Digital marketing changes constantly.

Google updates its advertising and search systems. Meta introduces new campaign features. LinkedIn changes its advertising platform. Tracking and privacy standards evolve. AI is also changing how marketers research, create, analyze, and optimize campaigns.

Because of this, continuous learning is an important part of my professional development.

My certifications and professional learning include:

• Google Ads Search Certification
• LinkedIn Marketing Strategy Certification

Along with certifications, I continue learning through practical work across paid advertising, SEO, websites, analytics, and performance marketing.

I value certifications, but I don't consider a certificate alone to be proof of expertise.

For me, the real value comes from applying that knowledge to actual projects.

My Approach to Digital Marketing

I prefer to keep digital marketing practical.

Before starting a campaign, I usually want to understand:

• What is the business trying to achieve?
• Who is the target customer?
• Where can we reach that customer?
• Why should the customer choose this business?
• What action should they take?
• What happens after they click?
• How will we measure the result?

Once these questions are clear, choosing platforms, campaigns, audiences, and creatives becomes easier.

Understand → Research → Plan → Execute → Track → Analyze → Optimize

I believe continuous testing and optimization are more useful than assuming the first strategy will always work.

My Digital Marketing Journey in Numbers

Here are some documented results from different projects, campaigns, and platforms I have worked with:

Note: These results come from different websites, projects, advertising accounts, campaigns, and historical reporting periods. They should not be interpreted as results from a single client or campaign.

What I Have Learned Since 2019

My digital journey hasn't followed one straight path.

I have worked with SEO, websites, blogging, AdSense, content creation, WordPress, Meta Ads, Google Ads, LinkedIn Ads, analytics, and different online projects.

Some projects performed very well. Some didn't.

But both types of experiences have helped me improve.

One of the most important lessons I've learned is:

Digital marketing is not about getting the maximum number of clicks. It is about reaching the right people, with the right message, and getting them to take the right action at a sustainable cost.

That principle now shapes how I approach performance marketing.

Why Work With Me?

I don't want to describe myself using exaggerated claims like knowing everything about digital marketing.

Digital marketing is too large and changes too quickly for that to be realistic.

What I bring is hands-on experience across multiple parts of the digital ecosystem.

My experience includes generating organic traffic and growing websites through search.

I have also built and monetized websites through my own digital projects.

WordPress has been an important part of my website development experience.

Over time, my work expanded into managing paid advertising campaigns across different platforms.

Campaign performance analysis and optimization are also key parts of my work.

Alongside client projects, I create educational content to share practical digital marketing knowledge.

This allows me to look at digital marketing as a connected system rather than focusing only on one advertising platform.

My Goal

My goal is to continue growing as a Digital Marketing Manager and Performance Marketer, work on challenging campaigns, build useful digital products, and help businesses use digital marketing more effectively.

At the same time, I want to continue sharing what I learn.

Through NayanFulmali.com, my YouTube channel, and the upcoming SuccessCircle.in, I want to make practical digital marketing knowledge easier for beginners to understand.

I'm still learning, experimenting, testing, and improving—and I believe that process should never stop.

Let's Work Together

If you're a business owner, startup, agency, or professional looking for support with Performance Marketing, Meta Ads, Google Ads, LinkedIn Ads, Lead Generation, SEO, or digital growth, feel free to get in touch.

I prefer to understand the business problem first and then decide what marketing strategy makes sense.

Have a Project in Mind?

Let's discuss how digital marketing can help your business grow.

Contact Nayan Fulmali

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